Client:

Moddtech – A digital solutions company specializing in IT and software development, focused on expanding its online presence, increasing brand awareness, and driving lead generation.

Objective:

To create a robust social media and digital strategy combining Google Business optimization, social media content planning, and targeted Meta and TikTok campaigns to enhance brand visibility and generate qualified leads. The aim was to increase lead volume and achieve a 20% boost in conversions within three months.

Challenges:

• Limited online visibility and inconsistent brand presence across platforms.

• Need to stand out in a highly competitive digital solutions market.

• Desire to leverage multiple platforms for both brand awareness and lead generation.

Strategy:

1. Google Business Optimization:

   • Profile Enhancement: Fully optimized Moddtech’s Google Business profile by updating contact information, business hours, and service descriptions, ensuring higher visibility in local search results.

   • SEO for Business Listings: Incorporated relevant keywords into the profile and service descriptions to rank higher in local Google searches for IT services and software development.

   • Client Reviews: Launched a review generation campaign, encouraging satisfied clients to leave positive reviews, improving credibility and boosting search rankings.

   • Google Posts: Regularly posted updates on new services, events, and blog content directly to the Google Business profile to keep the listing active and engaging.

2. Social Media Content Strategy:

   • Content Planning: Created a comprehensive social media calendar with content tailored for each platform (Facebook, Instagram, LinkedIn, TikTok) focusing on industry insights, client case studies, and company updates.

   • Educational & Engaging Posts: Shared content showcasing Moddtech’s expertise in software development, IT solutions, and industry trends, while also using engaging formats like polls, infographics, and customer success stories.

   • Cross-Platform Branding: Developed a consistent visual identity and tone of voice to create brand cohesion across platforms and establish Moddtech as a trusted thought leader in the IT space.

3. Meta Ads Campaigns (Facebook & Instagram):

   • Targeted Ad Campaigns: Created highly targeted Meta ad campaigns focused on two main objectives: brand awareness and lead generation. The campaigns targeted B2B businesses in need of IT solutions, software development, and startups looking for digital support.

   • Ad Creative: Utilized engaging carousel and video ads to showcase Moddtech’s services, highlight client success stories, and offer free consultations to convert interested prospects.

   • Lead Generation Forms: Integrated Meta lead forms into the ads to simplify the process of capturing potential leads without them leaving the platform.

4. TikTok Campaigns for Brand Awareness:

   • Educational and Engaging Content: Launched a TikTok channel featuring short, informative videos about Moddtech’s services, trends in software development, and behind-the-scenes insights, making the brand more relatable and approachable.

   • Influencer Collaboration: Partnered with micro-influencers in the tech space to tap into new audiences, leveraging their platforms to boost brand awareness.

   • Viral Content Strategy: Utilized trending topics and challenges on TikTok to increase engagement and drive traffic to Moddtech’s website.

5. Remarketing and Lead Nurturing:

   • Remarketing Campaigns: Used Google and Meta remarketing ads to re-engage visitors who interacted with Moddtech’s website but hadn’t converted yet, pushing them toward booking consultations or requesting more information.

   • Email Marketing: Implemented email drip campaigns to nurture leads captured through Google, Meta, and TikTok ads, keeping potential clients engaged and moving them through the sales funnel.

Results:

• Increased New Leads: The combined efforts of Google Business optimization, social media content strategy, and Meta and TikTok ads resulted in a significant increase in new lead volume within the first three months.

• Higher Conversion Rates: Lead conversion rates improved by 20%, surpassing the initial target as prospects became more engaged with the brand through multiple touchpoints.

• Improved Online Visibility: Moddtech’s Google Business profile gained a 40% increase in search views, helping attract local clients and establish the company as a top digital solutions provider in its region.

Key Metrics:

• Lead Volume Increase: 25% more new leads generated compared to the prior period.

• Conversion Rate Increase: Achieved a 20% boost in conversions within the first three months.

• Google Business Profile Visibility: 40% increase in profile views, contributing to higher lead volume.

• TikTok Engagement: Over 150,000 views and increased brand recognition through TikTok, helping Moddtech break into new audiences.

• Meta Ads CTR: Click-through rate (CTR) on Meta ads increased by 18%, with a lower cost per lead.

Conclusion:

By optimizing Moddtech’s Google Business profile, implementing a comprehensive social media strategy, and launching targeted Meta and TikTok campaigns, we successfully boosted brand awareness and lead generation efforts. This resulted in a 20% increase in conversions and a stronger overall digital presence, establishing Moddtech as a top choice for IT and software development solutions.